Facts about banner advertising
• Did you know it’s estimated 50% of people stop noticing a banner after the first month. It’s important to update you banner advertising with new fresh designs on a regular basis.
• Billboard advertising costs between $1,500 – $4,000 in medium sized cities. Banners cost significantly less but can still get the same amount of traffic if placed strategically.
• Every dollar spent on out-of-home advertising gives an average return of $5.97 in product sales.
• Out-of-home advertsing increases the effectiveness of digital search by more than 40%. It also increases the effectiveness of other print ads by more than 14%.